Nora Reed, in a blog post for professional logo designers, asks the question:
Is your logo design capable of making your customers SMILE?
Limited in references
What better goal could we have with the kids (or indeed teens or adults) we teach?
- Simple: one or at the most two teaching points clearly explained and repeated in different ways
- Memorable: using illustrations that make the link from what they know to what we hope they will learn; having physical activities and worksheets that reinforce the main teaching point of the lesson; using music to sing the truths into their memories and hearts; modelling in our own lives the truths we want them to remember
- Inviting: a warm, caring, environment with fun, that draws them back week after week; where discipline is fair and every child has a chance to enjoy the class or meeting without hindrance; where they are known and welcomed by name.
- Limited in references: for the advertiser that meant not copying or echoing too many other products. That could confuse the customer and sully the uniqueness of the branding.
For us it could simply mean what it says – not bamboozling our kids by referring to too many Bible references in one lesson. It’s okay to paraphrase now and again, in language the children understand. Of course, we always make it plain that the Bible is our source. As points 1 and 2 say, we want to be simple and memorable.
- Exciting: no need to spell out that one. If we are excited and enthusiastic, that will communicate to the kids. If we are fresh, varied and even unpredictable in our programme, that will excite them too.
There are many ways to make our children SMILE. This is just first thoughts on seeing Nora’s tip for good communication. What would you like to add to the list?